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SaaS software vendor HubSpot has described how its semantic search platform grew from a proof of concept into an internal service that now manages more than 20 billion vectors across 38-plus teams. The company says the system now supports agents, RAG, and contact deduplication, and that the increase in agent usage has made retrieval quality and latency more important than before. By Matt Saunders
Target built a generative AI system to improve marketing campaign forecasting by retrieving and ranking similar historical campaigns. Using embeddings, vector search, and LLM ranking, it replaces rule-based workflows. Evaluation shows 75% top-1 and 100% top-3 coverage. The system reduces manual effort, improves consistency, and uses feedback loops to refine retrieval using campaign outcomes. By Leela Kumili
In this article, author Aaditya Chauhan discusses the limitations of RAG pipelines based purely on vector search and how an internal omni-search application using Reciprocal Rank Fusion (RRF) that combines BM25 and vector results, can enhance the search solution. By Aaditya Chauhan